NFL spokesman Brian McCarthy said the league encourages players to tweet, and about 300 do so. As of Wednesday afternoon, the league had 772,473 followers on its Twitter site.

“We’ve been at the forefront as technology has changed,” said McCarthy, who said he follows 600 Twitter accounts. “We have embraced Twitter. The commissioner tweeted from the draft. When done properly, it’s a tremendous opportunity to talk with fans.”

Get the message: Teams crack down on Twitter - ESPN
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